TruGreen: It’s Not Chemlawn Anymore
Monday, November 9th, 2009TruGreen lawn care is part of the Servicemaster corporation. It started in Lansing, Michigan, and has grown to be one of the largest landscape services in the United States. The company, commonly mistaken for Chemlawn or Truegreen, offers more services than ever to keep residential and large-scale commercial landscapes healthy and beautiful.
The New Natural Nutrient Program
Beginning in 2009 with test markets, with a planned nation-wide rollout in 2010, TruGreen is now offering natural lawn care alternatives to their traditional services. While all TruGreen applications are carefully planned and calibrated to provide each individual lawn with the care it requires without extra applications, the Natural Nutrient Program goes a step further, incorporating organic components into a routine lawn care maintenance program.
The Targeted Lawn Care program includes the following inputs developed especially for the program:
- Targeted Lawn Care: TruGreen’s overall commitment to service excellence that includes a customized lawn inspection at every application with new, proprietary technology that controls weeds only when and where needed
- TruPerformance: A highly effective fertilizer with Targeted Lawn Care weed control
- TruBlend: A blend of 100% natural, organic fertilizer and traditional fertilizer with Targeted Lawn Care weed control
- TruNatural: A 100% natural, organic fertilizer
Making a Difference for Water Quality
Most of the inputs that TruGreen uses are commercially available for homeowners to purchase over the counter at their local lawn and garden stores. What doesn’t come with these over the counter purchases is the classroom and field education, as well as state examination and licensing to ensure that the chemicals are being properly applied. That gives reason for concern in areas where homeowner chemical and pesticide use is high.
TruGreen, and other professional lawn care companies, have technicians that have completed rigorous training programs, and are held to strict standards (specifics vary by state), for application of chemicals. These standards help ensure that any inputs—whether organic or synthetic—are applied in the proper form, amount and time for plants to take them in, or for insects to be eradicated. By approaching lawn care as a carefully calibrated science, and making targeted lawn care available, TruGreen ensures that company-wide, fewer chemicals are added to the landscape.
Chemicals for lawn care—again, whether synthetic or organic—are expensive. When applied at rates higher than what plants can use, or applied at times when they will not decrease the insect population, money is wasted, and the environment is potentially harmed. By using TruGreen (not Chemlawn) to care for the lawn and landscape, a homeowner can feel certain that their lawn is being cared for in a responsible, economical manner.
Regular Maintenance Means Less Impact
Gone are the days of “spray first, ask questions later.” In the targeted maintenance program, the natural nutrients program and the traditional lawn care program, TruGreen assesses the situation before taking action. That means fewer chemicals are used than in decades past.
Additionally, the regular maintenance programs from TruGreen ensure that the lawn and landscaping stay healthy, requiring less treatment of problems. Save money and time by going green with TruGreen.


